Branding Preferences of Millennials- A Thesis Project by Sarah Kibler

By the end of 2015, the Millennial Generation will have purchasing power of over $170. For businesses to remain competitive in the retail market, they need to attract this age group with a multitude of needs. As a part of my Master's of Fine Arts thesis project at Florida State University, I researched how Millennials perceive different brands and what physical factors of spaces contribute to the perception of the brand. This is the third video I created this semester in my Advanced Visual Communications class at FSU, and used the programs Adobe Illustrator, Adobe Premiere Pro, and Adobe After Effects to make this video!

Thank you to Otis McDonald for their song Not for Nothing that was used in this film!